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JPMA Cares Provides Home Safety Kids to Give Families a Safe Start in their New Homes

By mbirkhead | May 18, 2022

MOUNT LAUREL, N.J., May 18, 2022 – JPMA Cares, an industry charity founded by the Juvenile Products Manufacturers Association (JPMA) to benefit babies and young children in need, recently hosted a service activity in which volunteers packed home safety kits with products donated by member companies and then donated them to Family Promise. Each kit contained products from Safety 1st and KidCo, including a tools-free kitchen safety set, a tools-free bathroom safety set, a TV/furniture safety strap, a refrigerator door lock and foam corner bumpers.

Dorel Juvenile Group, parent company of the Safety 1st brand, donated 15,000 items to help families baby-proof their homes, and KidCo donated an additional 500 products. The value of the donated products totaled $214,455, and the home safety kits will benefit approximately 3,000 families through Family Promise Affiliates in Shenandoah and Roanoke, Virginia. In addition, JPMA Cares volunteers created “Welcome Home” cards for the families receiving the home safety kits.

The mission of Family Promise is to help families experiencing homelessness and low-income families achieve sustainable independence through a community-based response.

“Family Promise focuses on housing security for families, which is a key driver of successful long-term outcomes for babies and young children,” said Executive Director of JPMA and JPMA Cares Kelly Mariotti. “Likewise, JPMA Cares is focused on the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. The missions of our organizations are compatible, and I’m thankful to the product donors and volunteers who made this service activity possible.”

During the JPMA Cares service activity, Family Promise CEO Claas Ehlers spoke to the volunteers. “The impact of homelessness on children is well-researched: 47 percent suffer from anxiety, depression or withdrawal; 42 percent drop out of school at least once; they are eight to nine times more likely to repeat grades; they are seven times more likely to attempt suicide; and they are three times more likely to be placed in special education programs. While these numbers are bleak, they motivate us to keep moving forward because Family Promise believes every child deserves a home. With partners like JPMA Cares, we can make our vision a reality.”

Ehlers went on to say, “Family Promise is most grateful to JPMA Cares for its support of our Virginia Affiliates. We are appreciative of the team’s hard work in creating home safety kits that will go a long way for our families to ultimately improve the future of their children.” The home safety kits will go to families moving into permanent homes from shelters and to families working to remain stably housed and avoid an eviction or foreclosure. The kits will help provide a safe environment for families with young children.

JPMA Cares is bringing the juvenile products community together to improve long-term outcomes for babies and young children. In addition to its partnership with Family Promise, JPMA Cares will host a car seat check in Washington, D.C. on September 24, 2022 and provide essential items to families across the country in celebration of National Injury Prevention Day on November 18, 2022. JPMA Cares will also host its annual Benefit for Babies on December 1, 2022 in New York City.

For more information on JPMA Cares, visit

For more information on Family Promise, visit

About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at

About Family Promise
Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. What began as a local initiative in Summit, N.J. has become a national movement with volunteers in 200+ communities across the country. Family Promise delivers innovative solutions for family homelessness including prevention, shelter and stabilization services. We have served more than one million family members since our founding more than 30 years ago, and we aspire to change the future for one million children by 2030 through our community-based programs. Learn more at

Jaime Levins
Director of Marketing & Communications
Juvenile Products Manufacturers Association – JPMA

Kacie Ricciotti
Media Relations Specialist
Family Promise

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