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Country’s Top Injury and Violence Prevention Advocates Join Forces

By mbirkhead | November 18, 2022

For Immediate Release                                                                                  

November 18, 2022

Purple logo for JPMA Cares and green and black logo for Injury Free Coalition for Kids

(New York) While attention is being focused on new COVID variants and increasing numbers of children battling RSV, some healthcare providers and community advocates across the country are working to expose two other elements of concern: injuries and violence. They are the number one killer and cause of hospitalization of people 1 to 44 years old and many of them are preventable with the use of safety practices, products, and the implementation of strong legislative policies. That is why JPMA Cares and the country’s top injury and violence prevention organizations are joining forces Friday, November 18, 2022, for the third annual National Injury Prevention Day.

The Injury Free Coalition for Kids, Safe Kids Worldwide, Safe States Alliance, the American Trauma Society, the American Academy of Pediatrics, Be SMART — a program of Everytown for Gun Safety Support Fund, The Society for Advancement of Violence and Injury Research, the Trauma Center Association of America, JPMA Cares, and I’m Safe will be among those working to raise awareness about the need for change and to provide communities the tools to make it happen.

“It takes all of us to make a difference,” Barbara Barlow, MD, Professor of Surgery in Epidemiology at Columbia University and Founder of the Injury Free Coalition for Kids said. “Working together gives us a strong voice and we are working to bring in the voices of others.”

The day will begin with a one-hour webinar at 10:00 am EST, where Christopher Jones, PharmD, DrPH, MPH, the CDC’s Acting Director for the National Center for Injury Prevention and Control (NCIPC) and a US Public Health Service Captain will join the country’s top injury and violence prevention organizations to sound the alarm about the need for prevention. At 1:00 p.m. (EST), the public is invited to join everyone and take part in a live national conversation about the country’s top injury and violence concerns during a one-hour twitter chat using the hashtag #BeInjuryFree. Throughout the day, a number of cities will focus on injury prevention within their own communities. To learn more about National Injury Prevention Day activities go to

JPMA Cares and generous members of the Juvenile Products Manufacturers Association have provided over 4,300 vital safety products, including home safety kits, window locks, play yards, and car seats, to trauma centers across the country. Thank you to the following JPMA member companies who contributed:


Delta Children’s Products

Cardinal Gates

Regal Lager


Mommy’s Helper


Prince Lionheart






Baby Jogger




Safety 1st

In addition, JPMA Cares and local partners are sponsoring two community car seat checkup events in Maryland and the District of Columbia. Local parents and caregivers will work with trained and certified Child Passenger Safety Technicians to ensure that their car seats are correctly used according to car seat and vehicle instructions. A limited number of replacement car seats will also be available, through the generosity of JPMA members.

“National Injury Prevention Day will have a tangible impact on the lives of babies and young children all over the country by giving families the tools to keep their children safe,” said Lisa Trofe, Executive Director of JPMA and JPMA Cares. “Our partnership with the Injury Free Coalition for Kids is extremely meaningful to the work we are doing as a foundation and across the industry.”

About JPMA Cares
JPMA Cares contributes to the long-term success of babies and young children by reducing barriers to healthy development, ensuring fundamental needs are met, and promoting a safe and nurturing environment for them to learn and grow. JPMA Cares is a 501(c)(3) charitable organization, founded by JPMA (the Juvenile Products Manufacturers Association) and supported by the broader baby and children’s products industry. Learn more at

For more information about JPMA Cares and National Injury Prevention Day please contact Jamie Levins, at JPMA Cares at 706-372-9505 or or E. Lenita Johnson at the Injury Free Coalition for Kids at 816-651-7777 or


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