Thriving Babies. Better World.

PITTSBURGH, PA, March 6, 2025 -- Cribs for Kids is proud to partner with JPMA Cares and Safe Kids Worldwide to launch the Safe Sleep Building Blocks Grant Program, a nationwide initiative designed to break down barriers to safe sleep education and resources. Made possible through a generous grant from JPMA Cares, this program will provide essential infant safe sleep products, education, and community outreach support to organizations across the U.S. "Tragically, each year in the United States, about 3,700 babies die from sleep-related deaths, and underserved communities are impacted disproportionately," said JPMA Cares Executive Director Lisa Trofe. "That's why JPMA Cares is committed to supporting the important work of Cribs for Kids. Through our strong partnership, we will ensure parents and caregivers have the knowledge and resources they need to make safe sleep decisions for babies and young children. Together, we will advance the vital work of keeping babies safe while they sleep." The Safe Sleep Building Blocks Grant Program specifically targets Safe Kids Worldwide Coalition Members and other like-minded organizations that are committed to safe sleep but face challenges in expanding their efforts. By combining the strengths of JPMA Cares' Safe Sleep Campaign, Cribs for Kids' extensive administrative, supply chain, and outreach expertise, and the dedication of Safe Kids Coalition Members, this collaboration aims to maximize impact and reach families in need. "We are proud to partner with Cribs for Kids and JPMA Cares to provide lifesaving safe sleep education and resources to families across the country," said Torine Creppy, president of Safe Kids Worldwide. "We believe collaboration and partnership are the best ways to reduce the frequency of the heartbreaking loss of so many babies, and we are committed to working together to make sure that all babies, in all communities, sleep safely." The Safe Sleep Building Blocks Grant Program will award 20 Safe Kids Coalition Members or their collaborative partners with safe sleep products and educational materials to meet the needs of 20 families. Each of the 20 awarded organizations will receive: 20 Safe Sleep Survival Kits , each containing: A Cribette play yard and sheet A Snoozzzette wearable blanket A Sleep Baby Safe & Snug board book A pacifier Safe sleep education materials, including a brochure and door hanger Community Outreach Support , including: A Cribs for Kids Education Package (50 brochures, 50 door hangers, 25 fliers, 5 posters, and 2 Safe Sleep Sammi/Sasha Toy Kits) Safe Sleep Building Blocks marketing materials for program promotion Applications for the Safe Sleep Building Blocks Grant Program will be accepted from March 1, 2025, through April 30, 2025 . Organizations interested in applying are encouraged to visit https://www.cribsforkids.org/building-blocks/ for more information and application details. "We are excited to work alongside JPMA Cares and Safe Kids Worldwide to ensure that more families receive the education and resources they need to practice safe sleep," said Cribs for Kids Chief Executive Officer Judy Bannon. "Through this grant program, we are breaking down barriers and creating lasting change in communities nationwide." Together, Cribs for Kids, JPMA Cares, and Safe Kids Worldwide are committed to ensuring that all babies have a safe place to sleep. By equipping organizations with essential resources, we are building a future where every family has access to lifesaving safe sleep education and products. Note to Editors: Any imagery of sleeping infants accompanying this story must adhere to the American Academy of Pediatrics Safe Sleep Recommendations. For examples of safe sleep imagery, visit our Safe Sleep Lifestyle Photo Album or review our Safe Sleep Photography Guidelines on the Cribs for Kids website. About Cribs for Kids Cribs for Kids is a national non-profit organization dedicated to reducing the risk of infant injury and death from suffocation and SIDS in unsafe sleep environments. Since 1998, Cribs for Kids has been making an impact on reducing the rate of infant sleep-related deaths by providing safe sleep education to the public, free community-based programming, and distributing portable cribs and other safe sleep products to families in need. Cribs for Kids operates through a network of partner organizations who replicate our programs and distribute safe sleep products in their communities. About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About Safe Kids Worldwide Safe Kids Worldwide is a nonprofit organization working to reduce unintentional injuries to children ages 0-19 and build sustainable systems that support injury prevention. Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution and advocacy at the federal, state, and local levels. Safe Kids also supports a worldwide alliance of like-minded organizations in more than 20 countries. Since 1988, Safe Kids and its partners have contributed to a more than 60 percent reduction in the rate of fatal childhood unintentional injury in the U.S. Learn more at safekids.org .

For the Shamie family, the safety and well-being of babies is more than a business—it’s a calling passed down through generations. Since its founding in 1968 by Louis Shamie Sr., Delta Children has become synonymous with safety and innovation in the juvenile products industry. Today, the next generation, led by his sons Joe and Sam Shamie, is carrying forward the family’s enduring commitment to creating safer products and giving back to the community. “The safety of children has been at the heart of our work for over five decades,” shares Joe Shamie, President of Delta Children. “We’ve seen how combining education, resources, and advocacy can create lasting change, which is why we’re passionate about supporting JPMA Cares and giving back.” As Delta Children prepares to pass its mission to the third generation, the Shamie family remains focused on fostering a culture of compassion and responsibility inspired by Louis Shamie Sr.’s original vision. “You have to give when you can,” reflects Joe Shamie. “By working together, we can provide families with the tools they need to make safer choices for their babies.” This GivingTuesday, he offers a clear call to action: “We need others in the industry to join us. Every contribution—whether it’s donating products, funds, or spreading awareness—makes a difference. Together, we can create a safer world for every child.” With champions like the Shamie family leading the way, the vision of a safer tomorrow is within reach—one crib, one family, and one life at a time. To learn more or contribute to JPMA Cares’ Safe Sleep Campaign, visit jpmacares.org .