News

MT. LAUREL, N.J., MAY 30, 2025 — JPMA Cares, a charitable organization founded by the Juvenile Products Manufacturers Association (JPMA) and supported by the broader baby and children’s products industry, is pleased to announce its newly elected Board of Directors. The JPMA Cares Board of Directors provides strategic guidance to the foundation, which aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. The newly elected officer, who will serve a three-year term, is as follows: Sarah Shell, Vice Chair, Geddy’s Mom The newly elected directors, who will each serve a three-year term, are as follows: Brett Horn, Charlie’s House Shenoah Miller, Amazon Ron Sidman, Evolutionary Success Continuing officers and directors are as follows: Rick Schaub, Chair, Retired Jason Somerville, Treasurer, GW Partners Emily Alexander, Safety Advocate Torine Creppy, Safe Kids Worldwide William MacMillan, Retired Bardia Sergent, Greenberg Traurig, LLP Joe Shamie, Delta Children Kelly Voelker, Kelly Voelker & Associates Robert Waller, Association Headquarters Luanne Whiting-Lager, Regal+Lager Chuck Wilke, Meridian Capital “As we navigate a year of shifting landscapes, the strength and foresight of our board of directors have never been more essential,” said Lisa Trofe, executive director of JPMA and JPMA Cares. “The board’s leadership and unwavering commitment to the safety and well-being of babies and young children ensure that we continue advancing our mission to protect our most vulnerable citizens. With the board’s guidance, we are not only meeting this moment, but building the capacity to do even more for babies.” To learn more about JPMA Cares, visit jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org

An average of 37 children die each year, and all hot car tragedies are preventable MOUNT LAUREL, N.J., May 1, 2025 – As part of a collaborative effort to raise awareness about preventing hot car tragedies, representatives from JPMA Cares, Safe Kids Worldwide (SKW), and Kids and Car Safety are joining local health professionals, first responders, and safety advocates at the Mitchell Learning Academy in Jacksonville, Florida to share proven strategies and tips for parents, caregivers, and bystanders. Since 1990, at least 1,125 children have died from heatstroke while unattended in vehicles, including one preventable tragedy so far this year. On average, 37 children die each year–that’s one child every nine days. “Our goal is to make sure that heatstroke doesn’t claim the life of another child,” said Torine Creppy, president of SKW. “As temperatures rise and schedules change, there’s a real danger that we may see more tragedies this year. Losing one child is one too many, so we’re working with partners to preventing children from dying in hot cars by using every tool necessary, including awareness, education, technology, and advocacy.” Technologies to prevent hot car deaths are already available, and more continue to develop. Many vehicles have systems that remind the driver to check the back seat under certain conditions. Others have more advanced systems that sense the presence of a child or other vulnerable occupants. Several car seat brands have sensor systems that are paired with the driver’s smartphone to provide warnings when a child is unintentionally left behind. “Because children are precious and behavior is difficult to change, car seat and vehicle makers are voluntarily adding sensing and reminder features,” said Director of Child Passenger Safety for the Juvenile Products Manufacturers Association Joe Colella. “These technologies help prevent hot car tragedies. However, even with advancing technology, I recommend that parents always practice ‘Stop, Look, Lock.’ At each destination, check your back seat and lock the doors before walking away.” Parents, caregivers, and bystanders are encouraged to help reduce the number of hot car deaths by taking the following steps: ● Look before you lock, and never leave a young child alone in a car, not even for a minute. ● Lock your doors, and keep your keys and key fobs out of the reach of children. Ask your neighbors to do the same. ● Create reminders by putting something in the back of your car that you’ll need at your final destination, such as a phone, briefcase, or purse. ● Arrange for your childcare provider to contact you right away if your child hasn’t arrived as scheduled. ● If you see a child alone in a car, take action. Call 911. Emergency personnel are trained to respond to these situations. One call could save a life. For more information, please visit jpmacares.org/car-seat-safety-tips , safekids.org/heatstroke , and kidsandcars.org . Contact: Kali Peterson JPMA Cares kpeterson@jpma.org

PITTSBURGH, PA, March 6, 2025 -- Cribs for Kids is proud to partner with JPMA Cares and Safe Kids Worldwide to launch the Safe Sleep Building Blocks Grant Program, a nationwide initiative designed to break down barriers to safe sleep education and resources. Made possible through a generous grant from JPMA Cares, this program will provide essential infant safe sleep products, education, and community outreach support to organizations across the U.S. "Tragically, each year in the United States, about 3,700 babies die from sleep-related deaths, and underserved communities are impacted disproportionately," said JPMA Cares Executive Director Lisa Trofe. "That's why JPMA Cares is committed to supporting the important work of Cribs for Kids. Through our strong partnership, we will ensure parents and caregivers have the knowledge and resources they need to make safe sleep decisions for babies and young children. Together, we will advance the vital work of keeping babies safe while they sleep." The Safe Sleep Building Blocks Grant Program specifically targets Safe Kids Worldwide Coalition Members and other like-minded organizations that are committed to safe sleep but face challenges in expanding their efforts. By combining the strengths of JPMA Cares' Safe Sleep Campaign, Cribs for Kids' extensive administrative, supply chain, and outreach expertise, and the dedication of Safe Kids Coalition Members, this collaboration aims to maximize impact and reach families in need. "We are proud to partner with Cribs for Kids and JPMA Cares to provide lifesaving safe sleep education and resources to families across the country," said Torine Creppy, president of Safe Kids Worldwide. "We believe collaboration and partnership are the best ways to reduce the frequency of the heartbreaking loss of so many babies, and we are committed to working together to make sure that all babies, in all communities, sleep safely." The Safe Sleep Building Blocks Grant Program will award 20 Safe Kids Coalition Members or their collaborative partners with safe sleep products and educational materials to meet the needs of 20 families. Each of the 20 awarded organizations will receive: 20 Safe Sleep Survival Kits , each containing: A Cribette play yard and sheet A Snoozzzette wearable blanket A Sleep Baby Safe & Snug board book A pacifier Safe sleep education materials, including a brochure and door hanger Community Outreach Support , including: A Cribs for Kids Education Package (50 brochures, 50 door hangers, 25 fliers, 5 posters, and 2 Safe Sleep Sammi/Sasha Toy Kits) Safe Sleep Building Blocks marketing materials for program promotion Applications for the Safe Sleep Building Blocks Grant Program will be accepted from March 1, 2025, through April 30, 2025 . Organizations interested in applying are encouraged to visit https://www.cribsforkids.org/building-blocks/ for more information and application details. "We are excited to work alongside JPMA Cares and Safe Kids Worldwide to ensure that more families receive the education and resources they need to practice safe sleep," said Cribs for Kids Chief Executive Officer Judy Bannon. "Through this grant program, we are breaking down barriers and creating lasting change in communities nationwide." Together, Cribs for Kids, JPMA Cares, and Safe Kids Worldwide are committed to ensuring that all babies have a safe place to sleep. By equipping organizations with essential resources, we are building a future where every family has access to lifesaving safe sleep education and products. Note to Editors: Any imagery of sleeping infants accompanying this story must adhere to the American Academy of Pediatrics Safe Sleep Recommendations. For examples of safe sleep imagery, visit our Safe Sleep Lifestyle Photo Album or review our Safe Sleep Photography Guidelines on the Cribs for Kids website. About Cribs for Kids Cribs for Kids is a national non-profit organization dedicated to reducing the risk of infant injury and death from suffocation and SIDS in unsafe sleep environments. Since 1998, Cribs for Kids has been making an impact on reducing the rate of infant sleep-related deaths by providing safe sleep education to the public, free community-based programming, and distributing portable cribs and other safe sleep products to families in need. Cribs for Kids operates through a network of partner organizations who replicate our programs and distribute safe sleep products in their communities. About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. About Safe Kids Worldwide Safe Kids Worldwide is a nonprofit organization working to reduce unintentional injuries to children ages 0-19 and build sustainable systems that support injury prevention. Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution and advocacy at the federal, state, and local levels. Safe Kids also supports a worldwide alliance of like-minded organizations in more than 20 countries. Since 1988, Safe Kids and its partners have contributed to a more than 60 percent reduction in the rate of fatal childhood unintentional injury in the U.S. Learn more at safekids.org .

For the Shamie family, the safety and well-being of babies is more than a business—it’s a calling passed down through generations. Since its founding in 1968 by Louis Shamie Sr., Delta Children has become synonymous with safety and innovation in the juvenile products industry. Today, the next generation, led by his sons Joe and Sam Shamie, is carrying forward the family’s enduring commitment to creating safer products and giving back to the community. “The safety of children has been at the heart of our work for over five decades,” shares Joe Shamie, President of Delta Children. “We’ve seen how combining education, resources, and advocacy can create lasting change, which is why we’re passionate about supporting JPMA Cares and giving back.” As Delta Children prepares to pass its mission to the third generation, the Shamie family remains focused on fostering a culture of compassion and responsibility inspired by Louis Shamie Sr.’s original vision. “You have to give when you can,” reflects Joe Shamie. “By working together, we can provide families with the tools they need to make safer choices for their babies.” This GivingTuesday, he offers a clear call to action: “We need others in the industry to join us. Every contribution—whether it’s donating products, funds, or spreading awareness—makes a difference. Together, we can create a safer world for every child.” With champions like the Shamie family leading the way, the vision of a safer tomorrow is within reach—one crib, one family, and one life at a time. To learn more or contribute to JPMA Cares’ Safe Sleep Campaign, visit jpmacares.org .

MT. LAUREL, N.J., Nov. 19, 2024 -- As the annual GivingTuesday celebration nears, JPMA Cares —the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA)—aims to unleash the power of people and organizations to form a future where babies no longer die from preventable deaths. The nonprofit organization has a goal to raise $20,000 for its Safe Sleep Campaign by the end of GivingTuesday on December 3, 2024. In a testament to shared belief and unwavering commitment, three former chief staff executives of JPMA have pledged to match the donations three to one for a total potential match of $60,000. Collectively, they are calling this "The Power of Three" pledge. Their generosity exemplifies leadership rooted in compassion, and their hope is to inspire others to do the same. "We've made significant strides in baby safety over the years, yet challenges remain," shared Bill MacMillan, CAE, former JPMA Executive Director, and current JPMA Cares Board Member. "I believe in this mission, and contributing to ensure safe sleep for infants feels like the most meaningful way to give back."  Bob Waller, Jr., CAE, former Executive Director for JPMA, current President & CEO of Association Headquarters (JPMA's management company for the past 46 years), and current JPMA Cares Board Member, added, "I want our safe sleep efforts to reach even more families as we build toward greater impact. I'm also a father and soon-to-be grandfather and feel personally called to support this cause." "Safe sleep for infants is a pressing concern in our country," noted Mike Dwyer, CAE, former JPMA Executive Director, current Association Headquarters Chief Executive Relationship Officer, and current JPMA President. "Supporting families to ensure they have awareness of—and products for—safe sleep practices is critical." The support from MacMillan, Waller, and Dwyer demonstrates how belief in a mission can inspire actions that create lasting change and hope. This year, JPMA Cares has: Amplified safe sleep best practices to expectant and new parents through videos on hospital network television Provided crucial safety information cards to expectant parents and caregivers, promoting awareness and education to support safer choices Distributed baby products to families affected by recent natural disasters "In 2022 alone, about 3,700 babies died from sleep-related deaths in the U.S. With your donations helping us to achieve 'The Power of Three' pledge, JPMA Cares will be able to impact more families, in more communities, and save even more lives," said Lisa Trofe, CAE, who serves as the current Executive Director for JPMA and JPMA Cares. To donate to JPMA Cares' Safe Sleep Campaign for GivingTuesday, visit JPMA Cares' website . To learn more about baby safety and access an abundance of free, expert-approved baby safety resources, visit the Baby Safety University section of the JPMA Cares website and follow @JPMACaresParents on Facebook and Instagram . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.

Unified to Prevent Injuries and Violence

MT. LAUREL, N.J., OCT. 3, 2024 — October marks Safe Sleep and SIDS Awareness Month, founded by the National Institute of Child Health and Human Development, part of the National Institutes of Health. Tragically, approximately 3,700 babies in the U.S. were lost to sleep-related deaths in 2022 according to the Centers for Disease Control and Prevention. This number reflects an increase in sleep-related infant deaths over recent years, adding urgency to the need to better address this growing problem. That’s why JPMA Cares , the nonprofit foundation of the juvenile products industry, launched a Safe Sleep Campaign with other non-profit partners earlier this year. The campaign aims to deliver easy-to-understand, consistent advice about safe sleep to parents and caregivers across geographies, ethnicities, religions, and cultures. As a continuation of the Safe Sleep Campaign, JPMA Cares recently announced the recipients of its 2024-2025 microgrants to organizations championing safe sleep for babies and young children. From a field of nearly 40 applicants, the following 11 organizations were selected to receive microgrants: - All for Moms Foundation - Ann & Robert H. Lurie Children's Hospital of Chicago - Boston Children's Hospital - EveryMom Chicago - Hennepin Healthcare Trauma Prevention Program - Lucile Salter Packard Children's Hospital of Stanford - Maternal and Child Health Consortium - Oregon Health & Science University Foundation - Doernbecher Children's Hospital Injury Prevention Program - Phoenix Children's Hospital Foundation - Southwest Louisiana Area Health Education Center Foundation - Stork Support of Northern Colorado “JPMA Cares selected this year’s microgrant recipients because each is working to advance safe sleep for babies,” said JPMA Cares Board Chair Rick Schaub. “The grants will be used to further research and amplify safe sleep best practices to expectant and new parents, thereby preventing sleep-related injuries and deaths.” JPMA Cares created a Safe Sleep Tip Sheet with expert-approved, easy-to-follow advice on safe sleep for babies and young children. This free resource is available for download from the JPMA Cares website . If you’re interested in learning more and joining JPMA Cares to advance safe sleep for babies, please visit us at jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children’s products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org # # #

MT. LAUREL, N.J., Sept. 3, 2024 -- September is JPMA Baby Safety Month™ , an annual time to focus on keeping infants and children safe. Baby Safety Month was established by the Juvenile Products Manufacturers Association (JPMA) more than four decades ago to help parents safely navigate early childhood. "At JPMA, we're passionate about keeping babies and young children safe," said Lisa Trofe, executive director of JPMA. "Many times, that means reaching out to parents and caregivers to ensure they have the information they need to make safe choices for their children. As part of Baby Safety Month this year, we're promoting five things every parent should do before bringing baby home. Throughout September, we'll highlight expert-approved, easy-to-follow guidance to keep babies safe. The more people we have who champion baby safety, the more childhood injuries and deaths we can prevent." The five things JPMA recommends doing before bringing a baby home—and the reasons why—are: Create a safe sleep environment. Tragically, nearly 3,500 infants die each year in the U.S. from sleep-related deaths according to the American Academy of Pediatrics. Click here for expert-approved safe sleep tips. Create a safe play environment. In the U.S., nearly 5.6 million children are treated for injuries in emergency departments every year according to Safe Kids Worldwide. These are often serious injuries that can affect them for a lifetime. For tips on general baby safety and babyproofing, click here . Practice car seat safety during each and every ride. Each day in the U.S., 429 children are injured and three are killed in car crashes according to NHTSA. Car seats can reduce the risk of crash injuries overall and can reduce the risk of fatalities by as much as 71 percent. However, mistakes in using car seats according to the manufacturer instructions can compromise the protection they offer. Click here for car seat resources or view car seat videos here . Register each and every new baby product. Registering your baby products ensures you receive important safety alerts directly from the manufacturer. The information provided on product registration cards will not be used by the manufacturer for any reason other than a safety alert regarding the product. More information on registering your baby products can be found here. Check for product recalls prior to buying or using any secondhand baby or children's products. An April 2024 survey by What to Expect showed that 65 percent of Gen Z parents and 59 percent of Millennial parents are buying more secondhand products due to inflation. Recalled or otherwise compromised products can pose serious risks, so always check the appropriate Federal regulator website to ensure safety — nhtsa.gov/recalls for car seats and cpsc.gov/recalls for other baby and children's products. The recommendation to check for recalls also applies to products that were used for a previous baby. JPMA would like to thank our Baby Safety Month Ambassadors and partners for supporting this important initiative. For more information about Baby Safety Month and more baby safety tips, visit BabySafetyMonth.org or follow JPMA Cares Parents on social media. About JPMA Baby Safety Month™ JPMA Baby Safety Month started in 1983 when JPMA initiated "Expectant Mother's Day." In 1986, it was extended to a week-long celebration until 1991, when JPMA sponsored the first "Baby Safety Awareness Month." Since then, every September has been designated as JPMA Baby Safety Month. About JPMA The Juvenile Products Manufacturers Association (JPMA) is the voice of the industry on quality and safety for baby and children's products in North America . We work to advance the interests of manufacturers, parents, children, and the industry at large by advocating for safety through product certification programs and legislative and regulatory involvement. Our members uphold The JPMA Promise, which includes our industry's Core Values. We support our broad and diverse membership through member-only programming and industry promotion. Additionally, we act as a comprehensive source for baby product information, education, and philanthropy through our charitable organization, JPMA Cares . Established in 1962, JPMA has spent more than 60 years helping protect future generations by advancing the availability and safety of products used to care for babies and young children. Learn more at jpma.org .