Choose & Use Safe Products for Baby.

Every time. Everywhere.

JPMA Cares has partnered with JPMA to bring you a new campaign, Choose & Use Safe Products for Baby. Every time. Everywhere.


It’s no secret that all of the decisions that come with being a parent or caregiver can be stressful. While there’s a great deal of information available on the best products and practices to keep your baby healthy and safe, it’s challenging to sort through all of the recommendations and determine the right products for you and your baby.


JPMA Cares and JPMA are committed to providing simple, easy-to-follow guidance on how to choose and use developmentally appropriate baby and children’s products—every time, everywhere.

Let us help simplify the most current expert guidance and available product options so you can easily choose and safely use the right products for your baby.




What Products Are Best When Baby Is Awake?

*  Play Yards
*  Infant Swings
*  Infant Bouncer Seats
*  Infant & Toddler Rockers
*  Loungers
*  Nursing Pillows

Baby products designed and marketed for activities such as nursing, playing, or lounging should only be used with adult supervision and when baby is awake. These products should never be used for infant sleep or placed inside a crib, play yard, or other product designed for sleep.

Below are the guidelines you need to know:

  • Always read and follow product guidance and assembly instructions , including weight and height restrictions

  • Secure any restraints snugly

  • Place product on a low, flat surface  like the floor, and keep hazardous items away from baby’s reach, such as cords, blankets, and small items that could present a choking hazard

  • Never leave baby unattended
  • No other products or items should be added or attached, including soft bedding such as blankets and pillows

  • If baby falls asleep, move them  to an approved product for sleeping as soon as possible, and refer to our guidance for safe sleep environments for baby 

  • View JPMA’s Safe Playtime video  for more tips on how to make baby’s playtime safe
 



What Products Are Best When
Baby Is Asleep?

*  Bassinets & Cradles
*  Play Yards
*  Cribs
*  Toddler Beds
*  Bedside Sleepers

Baby products designed and marketed for sleep can be used for supervised and unsupervised sleep, including naps and overnight sleep.

Below are the guidelines you need to know:

  • Put babies on their backs for all naps and at night

  • Use a  firm, flat sleep surface

  • Never sleep with your baby
  • Instead of bed sharing, room share  with your baby

  • Remove pillows, blankets, and stuffed animals from the crib when infants are sleeping

  • Never place additional padding  under an infant

  • Always use a properly fitted mattress in baby's crib

  • Don't overdress your baby , and keep the room at a comfortable temperature

  • The safest place for baby to sleep is in a bare,  JPMA Certified crib  or other approved sleep product
  • Visit the Sleep Center  for additional recommendations on creating a safe sleep environment for baby

Resources You Can Trust

In addition to the baby safety experts on our staff, JPMA aligns with renowned organizations dedicated to the health and safety of babies. Together, we want to provide you with the best advice on caring for your baby. Visit JPMA's Choose & Use Toolkit to access FAQs, sample social media messages, and more!

For further reading on safe sleep for babies, we recommend:


American Academy of Pediatrics Updates Safe Sleep Recommendations: Back is Best
Centers for Disease Control and Prevention, “Helping Babies Sleep Safely”
National Institutes of Health, “What Does A Safe Sleep Environment Look Like?"
National Institutes of Health, “Interactive Safe Sleep Environment Tool”
First Candle Safer Sleep Tips