Impact
"JPMA Cares is such a special initiative because it helps one of the world's most vulnerable populations: babies," said Jennifer Mitchell, former JPMA chairman of the board and the founding chair of JPMA Cares.
"The work we are doing to amplify existing national and international efforts, provide program-specific products and education, and contribute on a micro level to those in need is making a real, tangible impact on the lives of babies and young children all over the world, consistent with the spirit and culture of our industry."
Safe Sleep Campaign
In partnership with Cribs for Kids, First Candle, and Safe Kids Worldwide, JPMA Cares recently announced the launch of the Safe Sleep Campaign, which aims to deliver easy-to-understand, consistent advice about safe sleep to parents and caregivers across geographies, ethnicities, religions, and cultures. Check out the video below!