4 Organizations Partner to Champion Safe Sleep for Babies

May 20, 2024

MT. LAUREL, N.J., MAY 20, 2024 — JPMA Cares, the nonprofit foundation of the juvenile products industry, announced it’s launching a Safe Sleep Campaign in partnership with Cribs for Kids, First Candle, and Safe Kids Worldwide. The campaign aims to deliver easy-to-understand, consistent advice about safe sleep to parents and caregivers across geographies, ethnicities, religions, and cultures.


“Each day, new babies are born, and we are on a mission to ensure their parents and caregivers have the knowledge and resources they need to make safe sleep decisions for these young children,” said JPMA Cares Board of Directors Chair Rick Schaub.


Tragically, each year in the United States, about 3,400 babies die from sleep-related deaths, and underserved communities are impacted disproportionately.


“In many cases, these deaths are preventable,” said Lisa Trofe, who serves as the executive director of JPMA and JPMA Cares. “Our pilot program will educate parents and caregivers on safe sleep practices and distribute safe sleep products like play yards to those who need them.”


JPMA Cares’ focus on safe sleep falls squarely within the organization’s mission: Creating better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.


JPMA Cares selected partners for this Safe Sleep Campaign based on their areas of expertise. For example, Cribs for Kids is an organization that educates parents at the hospital on the importance of safe sleep for their babies and provides portable cribs to families in need.


“Our shared mission, centered around reducing infant mortality related to preventable sleep-related deaths, concentrates on providing safe sleep spaces and free programming through our network of more than 2,000 partners nationwide,” said Cribs for Kids Founder & CEO Judy Bannon. “We believe these are key elements that root families in their safe sleep commitment.”


Another partner is First Candle, an organization that reaches the underserved through its free Let’s Talk Community Chats where families can share their challenges and concerns about safe sleep and breastfeeding.


“We are thrilled to join this collaboration to help inform and support all families in their efforts to provide a safe sleep space for their babies and understand the proper use of infant products,” said First Candle Executive Director & CEO Alison Jacobson. “Through our community-led initiative, Let’s Talk Community Chats, we know families are eager to receive this information from trusted sources, and we’re excited to be able to deliver it.”


Additionally, Safe Kids Worldwide will join the collaboration. Safe Kids is an organization working to reduce unintentional injuries and deaths of babies and children through an extensive network of more than 400 coalitions in the U.S.


“We know a safe sleep environment every night and every nap can save lives. However, the field faces challenges in supporting parents to ensure that happens,” said Torine Creppy, president of Safe Kids. “We have a tremendous opportunity to join with like-minded partners to find new and innovative ways to reach all communities, to discuss inequities impacting sleep safety, and to make a meaningful difference for the families who need us most.”


Anyone can learn more and get involved in the Safe Sleep Campaign by visiting JPMA Cares’ website at jpmacares.org. There are opportunities to volunteer, donate, and advocate to keep babies and toddlers safe.


“The more people who contribute time and money to this Safe Sleep Campaign, the more markets we’ll be able to reach,” said Schaub. “Together, we can impact more families and more communities, thereby saving more lives.”


About JPMA Cares

JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children’s products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.


Media Contact:

Kali Peterson

JPMA Cares

kpeterson@jpma.org


For GivingTuesday, JPMA Cares Aims to Raise $20K to Help Babies Sleep Safely

November 19, 2024
MT. LAUREL, N.J., Nov. 19, 2024 -- As the annual GivingTuesday celebration nears, JPMA Cares —the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA)—aims to unleash the power of people and organizations to form a future where babies no longer die from preventable deaths. The nonprofit organization has a goal to raise $20,000 for its Safe Sleep Campaign by the end of GivingTuesday on December 3, 2024. In a testament to shared belief and unwavering commitment, three former chief staff executives of JPMA have pledged to match the donations three to one for a total potential match of $60,000. Collectively, they are calling this "The Power of Three" pledge. Their generosity exemplifies leadership rooted in compassion, and their hope is to inspire others to do the same. "We've made significant strides in baby safety over the years, yet challenges remain," shared Bill MacMillan, CAE, former JPMA Executive Director, and current JPMA Cares Board Member. "I believe in this mission, and contributing to ensure safe sleep for infants feels like the most meaningful way to give back."  Bob Waller, Jr., CAE, former Executive Director for JPMA, current President & CEO of Association Headquarters (JPMA's management company for the past 46 years), and current JPMA Cares Board Member, added, "I want our safe sleep efforts to reach even more families as we build toward greater impact. I'm also a father and soon-to-be grandfather and feel personally called to support this cause." "Safe sleep for infants is a pressing concern in our country," noted Mike Dwyer, CAE, former JPMA Executive Director, current Association Headquarters Chief Executive Relationship Officer, and current JPMA President. "Supporting families to ensure they have awareness of—and products for—safe sleep practices is critical." The support from MacMillan, Waller, and Dwyer demonstrates how belief in a mission can inspire actions that create lasting change and hope. This year, JPMA Cares has: Amplified safe sleep best practices to expectant and new parents through videos on hospital network television Provided crucial safety information cards to expectant parents and caregivers, promoting awareness and education to support safer choices Distributed baby products to families affected by recent natural disasters "In 2022 alone, about 3,700 babies died from sleep-related deaths in the U.S. With your donations helping us to achieve 'The Power of Three' pledge, JPMA Cares will be able to impact more families, in more communities, and save even more lives," said Lisa Trofe, CAE, who serves as the current Executive Director for JPMA and JPMA Cares. To donate to JPMA Cares' Safe Sleep Campaign for GivingTuesday, visit JPMA Cares' website . To learn more about baby safety and access an abundance of free, expert-approved baby safety resources, visit the Baby Safety University section of the JPMA Cares website and follow @JPMACaresParents on Facebook and Instagram . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product.

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JPMA Cares Awards Microgrants to 11 Organizations Advancing Safe Sleep for Babies

October 4, 2024
MT. LAUREL, N.J., OCT. 3, 2024 — October marks Safe Sleep and SIDS Awareness Month, founded by the National Institute of Child Health and Human Development, part of the National Institutes of Health. Tragically, approximately 3,700 babies in the U.S. were lost to sleep-related deaths in 2022 according to the Centers for Disease Control and Prevention. This number reflects an increase in sleep-related infant deaths over recent years, adding urgency to the need to better address this growing problem. That’s why JPMA Cares , the nonprofit foundation of the juvenile products industry, launched a Safe Sleep Campaign with other non-profit partners earlier this year. The campaign aims to deliver easy-to-understand, consistent advice about safe sleep to parents and caregivers across geographies, ethnicities, religions, and cultures. As a continuation of the Safe Sleep Campaign, JPMA Cares recently announced the recipients of its 2024-2025 microgrants to organizations championing safe sleep for babies and young children. From a field of nearly 40 applicants, the following 11 organizations were selected to receive microgrants: - All for Moms Foundation - Ann & Robert H. Lurie Children's Hospital of Chicago - Boston Children's Hospital - EveryMom Chicago - Hennepin Healthcare Trauma Prevention Program - Lucile Salter Packard Children's Hospital of Stanford - Maternal and Child Health Consortium - Oregon Health & Science University Foundation - Doernbecher Children's Hospital Injury Prevention Program - Phoenix Children's Hospital Foundation - Southwest Louisiana Area Health Education Center Foundation - Stork Support of Northern Colorado “JPMA Cares selected this year’s microgrant recipients because each is working to advance safe sleep for babies,” said JPMA Cares Board Chair Rick Schaub. “The grants will be used to further research and amplify safe sleep best practices to expectant and new parents, thereby preventing sleep-related injuries and deaths.” JPMA Cares created a Safe Sleep Tip Sheet with expert-approved, easy-to-follow advice on safe sleep for babies and young children. This free resource is available for download from the JPMA Cares website . If you’re interested in learning more and joining JPMA Cares to advance safe sleep for babies, please visit us at jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children’s products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org # # #
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